In conclusion

If you are yet to try PPC search engine campaigns we strongly recommend doing so soon. There are still tons of cheap keywords waiting for your bid, but they can soon be gone. More and more online businesses become aware that a PPC campaign can be a perfect source of cheap, instant, high-quality traffic.

• Bid on cheap content-related keywords and phrases, misspellings included, and avoid expensive keywords that everybody bids on.


• Never bid more on a click than the actual customer’s price for your site – that is the best way your ad to be cost-effective.


• Join the lists of other PPC search engines. Maybe it would be possible for you to bid in popular terms, when you can’t with Overture and Google AdWords.


• When possible, place yourselves in the top 3 positions of Overture and Google AdWords. These ads appear in a wide network of sites (including Yahoo!, MSN, AltaVista, Excite and many others) and can reach up to 80% of all active internet users, so you can get more clicks for every dollar.


• Manage your ads as much as you can. Type a custom ad for every keyword and use different tools offered by the different PPC search engines for bidding and targeting, in order to lower your expenses and increase the number of clicks.


• Plan your site pages in such a way that they can turn visitors into potential buyers. If your ad offers “cat toys and bells”, be sure that it really leads visitors to pages from which these products will be easy to buy.