PPC ADVERTISING

Sponsored Links - Pay Per Click (PPC) Advertising

As the name suggests, sponsored links are paid ads. The placement of your ad depends more on the amount you are willing to pay than on the quality and depth of your website. Typically, these ads are charged for on a Pay Per Click (PPC) basis, where your advertising costs are directly tied to the response that you get. To run an effective PPC campaign it is imperative that an active feedback loop be in place to optimise the results and costs. PPC campaigns not only provide marketers with greater feedback than most other forms of marketing, but they allow a level of marketing experimentation that was not previously feasible. For this reason we recommend that each PPC campaign include a phase during which a number of different ads are tested for efficacy with a variety of search terms and offers. This kind of optimisation assists us to build ads with superior performance which ultimately results in lowering the average cost per conversion. Google AdWords is one of the most flexible PPC systems available.

Pay per click search engines

Pay Per Click (PPC) search engines can be a powerful, immediate source of qualified traffic for your website – allowing you to do your job and invest little time in your campaign management.

Many people believe that the only way to develop pay-per-click campaign is to have the highest rating with a popular keyword in top 2 places of the PPC search engines Overture and Google AdWords.

It is true that a top rated ad with these two industrial giants will guarantee a huge exposure of your site to potential customers as well as if you have keywords that many people search for. The problem is that you will often have to pay more for this 1-st position. And in cases of competing keywords that could mean a bid from $1.50 to $5.00 (or more) per click.

If you want to be successful with PPC search engines you will have to bid more for keywords that will attract clicks from “qualified” customers (which is the opposite of the so called “tire kickers” who will only make your expenses grow) while you try to maintain your bids as low as you can.