Link Building

Link Building is key to any comprehensive Website promotion strategy. An important approach to website optimization in the major search engines is to seek out solid, permanent links on related pages.

Link Popularity refers to the number of links pointing to your site, from other sites on the web. Search Engines consider your site to be more important and rank it higher if more sites link to your site. Building Link Popularity is a critical aspect of any effective Search Engine Optimisation campaign. The ‘off-page’ factors such as link popularity, PageRank and Anchor Text in incoming links play a major role in your site’s ranking in the search engine results pages.

Building link popularity improves the PageRank of your web pages. In general terms, the higher the PageRank of your website, the higher its importance for search engines and higher it gets ranked in the search engine result pages. Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and relevant sites give your site a higher value.

There are two types of links you can establish on the web. One way is to trade links (Link Exchange), where you give a link from the links page on your site to the partner sites. The second method is to establish ‘only-incoming’ links also called ‘one-way links’ or ‘Non-Reciprocal links’.

Non-Reciprocal links are incoming links established on the other websites where you do not need to link back to them. There are many compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and press releases in news networks.

Link exchange is an easier way to establish links from other websites to your website. In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. This method is a fast way to establish many links to your website but it is unlikely to bring any great benefits.