Define your website purpose

The first important step (that is often neglected) in the website creation process, is to determine the purpose of your web site.

Too often a website lacks the focus of a clear purpose and visitors are quickly confused and click away.

Amazingly, people often start creating a website without building a clear plan of what they want that site to achieve.

If you're going to build a website, take a few moments to stop and brainstorm the best website concepts for you. Take the time to think it through thoroughly before you actually start creating a website. It takes less time and money to do it right the first time than to have to go back and fix problems with your site after it is finished.

The few hours or so that you spend here, in planning your site content, will determine exactly how big your success will be.
Remember, most people fail in any business because they don't plan adequately. So invest the time now to maximize your returns later.

It's an established fact that Internet users today are increasingly impatient and intolerable. A website visitor will not spend their precious time trying to figure out what the site is about (or how it can benefit them).

A website with a well defined purpose stands out and a visitor should instantly recognize it without effort.

Clearly defining the purpose of your website before its creation, will ensure that your website is optimized to achieve the required purpose. After all, you can only meet your goals when you know what they are.